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Maxol Link With Marks & Spencer and Argos To Shake Up Oil Company Promotions |
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22 July 1999
MAXOL LINK WITH MARKS & SPENCER AND ARGOS TO SHAKE UP OIL COMPANY PROMOTIONS
Maxol, Europe’s leading independent oil company, has invested IR£.75m in a new loyalty forecourt promotion which was recently launched (July 1st 1999). The scheme, which is called PointsPlus, offers consumers the opportunity to gain points with every purchase from any participating Maxol service station, which can be redeemed at Marks & Spencer and Argos stores. There is also a fuel back option to gain discounts on Maxol products. This is the first instant, electronic loyalty card, which will be accepted in both the North and South of the country. It is also the first loyalty scheme to offer instant redemption and points checking facilities at any participating Maxol station.
There are no registration or form filling requirements and consumers can simply pick up a card when they pull in to fill up. Maxol has invested in, HTEC technology, the best system available for this type of scheme.
Points are issued for Maxol Motor Fuel, Lubricants and Car Wash with five points being issued for every £1 spent. Each card holds a maximum of 2,500 points, which is worth £5 and the maximum redemption is £50 at any one time. As PointsPlus replaces Maxol’s "Choices for People" catalogue, this scheme will cease on June 30th, however customers can continue to redeem their stamps up to December 31st 1999.
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Commenting on the launch of the new loyalty scheme, Tom Noonan, Chief Executive of the Maxol Group said:
"PointsPlus is a further indication of Maxol’s commitment to premium forecourt retailing. Our investment in state - of - the - art technology means that PointsPlus is easy to use, which reflects the consumer needs identified in our extensive research. With Maxol you just get your cards, get your points get your gifts. No more filling in forms or sending away for gifts."
"The link with two top retailers, Marks & Spencer and Argos, also offers consumers the widest range of choice possible, anything from your daily shopping to large household goods. The scheme is an opportunity for some real cost savings.."
The launch of PointsPlus is being supported by extensive marketing activity, including an innovative new TV advertising campaign and nationwide PR, promotional and direct mail campaigns.
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