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The Maxol Group Celebrates a Four Year Alliance with Mace |
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THE MAXOL GROUP CELEBRATES A FOUR YEAR ALLIANCE WITH MACE
The Maxol Group, Europe’s leading independent oil company is one of Ireland’s largest privately owned enterprises. It is the only oil company to have an official alliance countrywide with a retail symbol group such as Mace.
Maxol has now been affiliated with Mace for over four years, and during that time over 57 retail forecourt stores have been developed in both the north and south of Ireland. The Maxol-Mace alliance has been a key initiative in the successful development of new business for both companies. Plans are currently underway to build on the success to date, by developing ten more Mace stores on Maxol forecourts in Ireland throughout the coming year.
This joint venture offers the ultimate in the one-stop shopping experience. With focus on offering value for money, among the key features in all Mace stores are delicatessen and hot-food counters, in store bakery, confectionery, frozen foods and a wide selection of cards and magazines. With an extensive range of over 3,000 products, high standards of presentation and an accessible, friendly environment, Mace stores combine very effectively with Maxol’s ultra-modern forecourt facilities to meet the demands of todays consumer.
Brian Donaldson, Maxol Group Marketing Manager, said:
There has been a very positive reaction from consumers to the presence of a high quality one-stop shop on Maxol forecourts. We believe in giving customers what they want and have found the Maxol/Mace initiative has been instrumental in providing top class service and standards to our valued customers. In summary, we offer competitive fuel prices, quality forecourts and convenience stores, and excellent customer service.
Brian O’Toole, Marketing Manager, Mace, said:
The Mace symbol group is very pleased to be associated with such a prestigious organisation as Maxol. Our business has grown as a direct result of the alliance over the past four year. With our development plans in place for 2000 we look forward to the continuance of this successful relationship.
Maxol is Ireland’s third largest oil company with a combined turnover of £300 million and a network of 500 service stations in the north and south of the country.
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