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15 Feb 2019

620,000 hot drinks raises €62,000 for Aware

Pictured: Drew Flood from Aware (left) and Brian Donaldson, CEO, Maxol.

Maxol customers donate in their droves

Great support and generosity from Maxol’s customers in the run up to Christmas resulted in a whopping €62,000 raised for the charity Aware bringing the total funds raised by Maxol to €120,000 for 2018.

Getting onboard with Maxol’s ROSA coffee charity campaign meant that a 10-cent donation was made for every purchase of Maxol’s exclusive ROSA coffee, as well as tea and other hot drinks, in November and December 2018.

Maxol’s fresh, quality ROSA coffee has been a hit with local customers and commuters alike and the two-month campaign saw their target donation of €60,000 exceeded. It follows a number of successful fundraising drives run by Maxol including a ‘top up your purchase’ initiative in August 2018 which raised a further €25,000.

Maxol’s partnership with Irish charity Aware began in 2016. Aware provides support, education and information services for those impacted by depression, bipolar disorder and mood-related conditions. The goal of the partnership is to encourage positive mental health in communities in Ireland.

CEO of the Maxol Group, Brian Donaldson spoke about the campaign:

“We’re very proud to partner with Aware, which does such important and admirable work across the country. It is really encouraging to see such a great result in terms of funds raised through sales of our newly-launched coffee brand ROSA. We look forward to rolling out similar initiatives in 2019 to raise even more funds to support the wonderful work Aware does across communities in Ireland. I would like to thank all of our valued customers, retailers and staff who have supported this good cause.”

Drew Flood, Business Development Executive at Aware said:

“This is an incredible amount to raise in such a short period of time and we are very grateful for the opportunity to work with Maxol, and its independent retailers that are at the heart of so many communities right across the country. Corporate donations and fundraising account for 75% of our annual funding so we really depend on the generosity of organisations like Maxol to provide the important free of charge services that we deliver throughout the country. Our services focus on supporting those affected by depression and bipolar disorder but also on delivering information and education programmes to empower people to look after their mental health and work towards preventing mental illness. We would like to thank Maxol for recognising the important work of Aware and helping us to continue to provide services that make a real difference in people’s lives.”


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