Maxol, Ireland’s leading family owned forecourt and convenience retailer, is aiming to raise over €60,000 this Christmas for its charity partner Aware, which provides support, education, and information, for people impacted by depression, bipolar disorder and mood related conditions.
Maxol is supporting the charity throughout the Christmas season with its new fresh quality coffee to go, ROSA. For every cup of coffee, tea and hot drink purchased at participating service stations nationwide, Maxol will donate 10cent to Aware. Brian Donaldson, CEO of The Maxol Group said:
“We are incredibly proud of our partnership with Aware and the great work they do across the country. Mental health is such an important issue that affects so many people and we’re very pleased to be able to help and support those who need it most at this time of year. I want to thank and encourage all our loyal customers and retailers for getting behind our charitable efforts and especially in the run up to the festive season. As a family owned business, we pride ourselves on being right at the heart of our communities and look forward to raising much needed money for Aware..”
Drew Flood, Business Development Executive, Aware said:
“The Maxol network provides a great opportunity for people in every community in Ireland to find out about Aware. Aware’s vision is for every young person in Ireland to have the resilience, and coping skills to achieve their potential and live a fulfilled life, now and into the future. The funds raised through the partnership with Maxol goes towards Aware’s school based positive mental health programmes. These programmes are delivered free of charge to senior cycle students at schools nationwide, and are designed to promote positive mental health, and wellbeing in young people. I really hope that people will choose to buy a cup of ROSA coffee or any hot drink at Maxol this Christmas knowing that 10cent every time will go to a good cause”.
Maxol has invested in advertising to support the campaign across Ireland, including national and regional radio, outdoor and in-store POS.