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Got It!
04 Aug 2017

Maxol brings Freshly Chopped to Northern Ireland

Forecourt exclusive brings lightning fast healthy food   

Maxol, Northern Ireland’s leading family owned forecourt and convenience retailer brought the first Freshly Chopped to Northern Ireland and the UK when it welcomed the franchise to its newly built services at Maxol A26 Tannaghmore in May.

The healthy food company, which gives customers a lightning fast chopping experience, offers a theatre of food and a unique and healthy fast food range that includes generously portioned salads, wraps, sandwiches and soups that are made to order for the customer and served quickly.

Staff are expertly trained in the use of special mezzaluna blades to ensure all the delicious salads and wraps can be prepared quickly, consistently and efficiently to maximise flavour.

Following the successful launch at Maxol A26 Tannaghmore in May, two new Freshly Chopped franchises are planned for Rosepark Service Station in Belfast and at Glenabbey Service Station in Glengormley which is to undergo a major refit and will also see Moreish, Maxol’s own ‘Fresh Food’ deli introduced to the site. The new food offers are scheduled to open before the end of this year.   

Maxol plans to open further Freshly Chopped franchises at other locations in its Northern Ireland network over the next 12 months. 

Freshly Chopped was first opened in 2012 with an outlet on Baggot Street in Dublin and prides itself on providing well balanced, nutritious meals to its customers, selling upwards of 20,000 salads a week across the island of Ireland. With a ‘Skip the Queue’ option also available via Freshly Chopped’s online app, customers can order ahead of their designated collection time and have their meal waiting for them when they arrive on site.

Brian Donaldson, Chief Executive, Maxol said: "We’re delighted to be introducing more Freshly Chopped offers across Maxol sites in Northern Ireland. Today’s announcement marks a further step on our journey as we look to extend our retail offering, with a heavy focus towards made to order fresh and healthy food. The feedback from our customers at Maxol A26 Tannaghmore has been very positive and has encouraged us to extend the offer to many more locations.

"We want our customers to have plenty of choice and that is exactly what Freshly Chopped offers, right down to the type of lettuce leaves used in the salads. Along with our own Moreish deli we are working hard to provide our customers with even greater choice to meet their ever-demanding lifestyles in a modern and welcoming environment."

Brian Lee, co-founder and managing director of Freshly Chopped says: ” We have been inundated with requests via social media to open in Northern Ireland so we’re delighted to be announcing more Chopped outlets with the team at Maxol. We set up Freshly Chopped in 2012 and these new outlets will bring us up to 30 outlets. Freshly Chopped’s growth to become Ireland’s leading healthy fast food outlet is evidence that Ireland’s healthy eating revolution is still going strong and positioned for even more growth. We’re looking forward to providing more customers across the island of Ireland with the healthy eating choice they’re crying out for.”

Freshly Chopped was developed to meet the needs of the growing number of Irish consumers who want a great tasting meal that is healthy, delicious, and fresh. With over 20,000 salads a week sold across Ireland, everything about the distinctive grass clad interior exudes freshness and the visionary open theatre of food allows Freshly Chopped to offer a ‘create your own salad’ experience in front of the customer in minimum time. Crisp lettuce selections, garden fresh vegetables, salad dressings, and more than 30 ingredients are ‘chopped’ and freshly dressed into a unique salad bowl or in a sealed savoury wrap. Full calories are counted for each salad, wrap and sandwich and Freshly Chopped offers a delivery, collection, take-away and dine-in service, with fast meal service times. With all the Freshly Chopped flavours created by a skilled team in central kitchens, consistency of flavour is guaranteed across all outlets.