Site redevelopments include new fresh food delis, Maxol’s exclusive ROSA coffee brand and street food concepts together with the creation of 20 new jobs
Pictured: Ronan McDermott of Maxol Dolphin's Barn and Brian Donaldson, CEO, Maxol
11th November 2019: The Maxol Group today confirmed it has completed an investment of more than €5M across three of its Dublin service stations. Ireland’s leading family-owned forecourt and convenience retailer said that the recent investment was part of a nationwide strategy that is seeing sites across the country being refurbished and enhanced with improved services, with many adding upgraded Delis and new food concepts serving hot and cold food offerings.
Today’s announcement relates to a substantial investment in the refurbishment of three high-profile Dublin sites; Maxol Dolphins Barn, Maxol Ballinteer and Maxol Sandyford.
Maxol Dolphins Barn has undergone an extensive refurbishment costing €4M, which has seen a complete redevelopment of the entire site and the creation of 60 new construction jobs and 20 full and part time retail jobs for the area. The impressive site now includes an enhanced range of services including the new Maxol Deli offering freshly made sandwiches and a wide range of healthy menu options. With seating for 24 customers, hot and cold breakfast, lunch and dinner options can be consumed on-site or enjoyed to-go. Dolphins Barn also sees the introduction of Taste of Mexi-Co, an authentic Mexican food concept that takes inspiration from the street food trend.
Maxol Sandyford has been transformed following an investment of almost €500,000, with the site now offering the new Maxol Deli with freshly made sandwiches, hot breakfasts and dish of the day options to cover all dining options, seating for eighteen customers, and free customer WIFI. The introduction of Joe de Frango, a new authentic Portuguese chicken concept built on the classic piri piri seasoning is perfect for customers who are looking for great tasting versatile and healthy chicken dishes.
An investment of €750,000 has been made at Maxol Ballinteer which has seen the retail space double in size, significantly enhancing the grocery range on offer for household daily essentials, a new Maxol Deli, ROSA coffee and new bakery range.
Speaking of the Dublin investments, Brian Donaldson, CEO of The Maxol Group said; “Whilst there have always been multiple reasons to visit your local Maxol service station, more and more of our growing customer base is now popping in for items other than or in addition to fuel.
“Convenience top up shopping and food have become central to our offering and are real drivers of footfall to each of our 70 company-owned service stations in the country. Household essentials and quality food that offer good value are at the heart of what we offer and improved services in-store such as our new Maxol Deli, our exclusive ROSA Coffee, and our fantastic new food concepts, Mexi-co and Joe de Frango are proving extremely attractive in our new modern retail concept. We have also provided more seating and car parking giving our customers a great experience every time they visit a Maxol service station. Our sites are operated under licence by independent retailers who truly value our customers and strive to deliver a hub of excellence for the community and those customers passing by “.