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21 Dec 2022

Maxol Edenderry Opens Following £2.3 Million Investment

Brand new SPAR with Delish hot Food To Go concept

EV charging point roll-out continues and 5 new jobs created for the local community

Maxol, Northern Ireland’s leading family-owned forecourt and convenience retailer, has opened the doors to the new Maxol Edenderry Service Station on the Crumlin Road, Belfast following an extensive re-development.  

In the newly modernised and expanded store, customers can now enjoy the benefits of a brand-new SPAR that is 70% larger than the former premises. The grocery offer has more than doubled in size to include a larger dairy and chilled range for greater customer choice and convenience. A brand-new BARISTA BAR coffee unit has been installed so customers can enjoy a delicious Barista quality coffee on the go while a Delish hot Food To Go concept with a self-serve chicken bar has also been included in the development.

On the forecourt, there is a brand new 150kw EV charge point that services two vehicles at any one time.  It will be operational from Wednesday 21 December and is powered with renewable energy. Maxol’s Premium Fuel range has also been introduced to enable customers to make greener choices and car parking facilities have been increased from six to twenty-seven spaces giving more room to ease the flow of traffic on site, especially at peak times. Customers on the go can also enjoy new Pay at Pump technology that has been installed on 2 fuel pumps, for maximum convenience.

The new store sees the continued rollout of Maxol’s sustainable forecourt design. From concept and construction through to the site’s ongoing operations, Maxol  has worked with Henderson Group to install cutting-edge technology to help Maxol Edenderry reduce its existing carbon footprint. These measures include the use of low-energy CO2 refrigeration; installing LED lighting systems; heat recovery from refrigeration for use in the Delish Food To Go Deli, and “on demand” fan controllers to reduce energy use.

Brian Donaldson, Chief Executive Officer of The Maxol Group said: “It is exciting to see the complete transformation of our site here at Maxol Edenderry across the forecourt and in-store. Our valued customers can now shop locally for all their daily needs in a modern, vibrant, sustainable and welcoming environment. We have created 5 new jobs to bring new employment opportunities for local people to the area. While on the forecourt, we have introduced Premium Fuels, Pay at Pump technology and added a new Ultra-Rapid 150 kW EV charge point that will be available from December 21.  This development demonstrates our continued commitment to invest in the right infrastructure across our service station network to move Maxol to a more convenience led destination that services the community."

Patrick Doody, Sales and Marketing Director at Henderson Group which owns the SPAR brand in Northern Ireland added; “This is an impressive redevelopment which brings everything local shoppers need for now and for later, right on their doorsteps. We have worked alongside Maxol and their local management team to develop a store which complements the recent redevelopments in the area, bringing fresh SPAR brand and locally sourced fresh foods, Henderson’s exclusive Delish Food to Go concept, plus Barista Bar coffee and a premium forecourt offering to the local community. We wish the team all the very best!”

Brian Donaldson concludes: "Maxol Edenderry is part of the fabric of this local community. It is operated under licence by well-known local couple, John & Sharon Bailey along with their staff, who all work tirelessly to provide their customers with the very best products and services. I would like to wish John, Sharon and their team all the success with this new venture.”

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