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30 Oct 2020

MAXOL LAUNCHES CARBON OFF-SETTING PROGRAMME FOR NEW PREMIUM FUEL RANGE

COMPANY TO PLANT 10,000 TREES FOR 10,000 PEOPLE IN IRELAND AS PART OF PROGRAMME

The Maxol Group has announced a carbon emissions offsetting programme that aims to support a number of green initiatives both at home and globally, including the planting of 10,000 trees across the island of Ireland, local community projects and global projects designed to offset carbon emissions, including fuel emissions.

The programme is being launched to help balance out the environmental impact of Maxol’s new Premium fuel range that is being rolled out across its network. Maxol Premium is a better fuel option for the environment with fewer pollutants and contains a deposit control additive that reduces build up in the engine, while improving power and acceleration.

Launched in conjunction with international sustainability company GreenPrint, the programme is the next step in the forecourt retailer’s journey towards reducing its carbon footprint. 

So how does it work?

Maxol’s Carbon Neutral Programme purchases offsets across a variety of global carbon offset projects to neutralise your environmental impact. For every litre of Premium fuel you buy at Maxol, we calculate your carbon emissions and offset them at 100%, through investments in certified carbon offset projects around the world and local environmental initiatives across the island of Ireland. In addition, 10,000 trees will be planted in Ireland over the next two years in collaboration with Trees on the Land Initiative.

Brian Donaldson, CEO, The Maxol Group commented, “Environmental issues have never been so pertinent and all of our green initiatives, including the recent launch of bright energy, are part of our group’s journey towards a more environmentally sustainable company. The transition will not happen overnight, but we are taking important steps to get there.

“Maxol Premium is currently our best fuel option in terms of sustainability. We’re not saying that the greener option is carbon free, but it is more environmentally friendly, offers better fuel economy and has fewer pollutants. 

“In addition, the green projects we are supporting help to negate, or balance out, the carbon emissions from your tailpipe. Some of the projects such as the wind farm projects will have an immediate impact.  Others, such as the tree-planting are more long-term, but they are all focussed on reducing our collective carbon footprint.”

This initiative is the next step in Maxol’s long-term environmental strategy.  Already the company has introduced 100% recyclable deli packaging, 100% compostable single-use cups and lids, it harvests rainwater for its carwashes, has invested significantly in installing compostable and recyclable bins, and encourages customers to reuse keep cups by offering a 25c discount on hot drinks.

Pete Davis, CEO of GreenPrint commented, “Sustainability is a journey where small positive actions over time lead to great impact. We are proud to partner with Maxol to bring their Carbon Neutral Programme to the island of Ireland and help them build a bridge to a more sustainable future.”

The latest announcement comes at a time when Maxol is marking its centenary year in Ireland. It follows the launch of bright energy earlier this year by Maxol, in partnership with Evermore Energy.  Bright is a 100% green energy company, providing electricity to homes in Ireland and a huge step in the creation of a more sustainable business model for Maxol.

For further information on the programme, including details on the projects Maxol is supporting, visit www.maxolcarbonneutral.ie

Offset verification

The programme invests only in certified carbon offset projects that meet strict scientific protocols. They also must meet six qualifications: they must be quantifiable, verifiable, auditable, registered, permanent and additional, which means the carbon offset is not counted twice. In order to be additional, the project’s emissions reduction must be dependent on the funding of carbon offsets, ensuring that the offsets are not redundant.

The entire carbon offset process is annually validated and attested to by a leading international Big 4 accounting firm. Carbon emissions are calculated by the litre based on carbon coefficients sourced from groups like the EPA (Environmental Protection Agency) and EIA (Energy Information Administration).

SOME OF THE PROJECTS

GLOBAL PROJECTS: The company is contributing to a diverse portfolio of certified projects including wind farm projects in Bulgaria and Inner Mongolia, which produce electricity from a renewable energy source and promote the sustainable development of the regions.

 

SCOTLAND: Maxol will support reforestation projects that lead to the creation of new woodlands.

IRELAND:  10,000 trees will be planted in Ireland over the next two years in collaboration with Trees on the Land Initiative , a cross-border programme working to establish young native trees in rural and urban areas that will grow for many years and provide valuable resources, beneficial ecosystem services and a lasting legacy for future generations. The 10,000 trees are being planted on behalf of the people of Ireland and Maxol is kickstarting this element of the campaign by planting and dedicating 1,000 trees to its employees. The company is also inviting the public to nominate someone special, on whose behalf they will plant a tree. For more details on how to dedicate a tree to a friend, family member or local hero, check out www.maxolcarbonneutral.ie

Maxol will also support local community projects with Crann Ireland which was established to raise awareness for the environmental importance of trees, hedgerows and woodland.

NORTHERN IRELAND: Maxol will support local community projects with The Conservation Volunteers. One such project, their Native Tree Nursery project In Co Down, is a prime example of how they enable members of the community to make a local impact whilst preserving the genetic heritage of native Ulster provenance trees. The Conservation Volunteers strives to connect people and green spaces to deliver lasting outcomes for both.

ABOUT GREENPRINT

GreenPrint is an international sustainability solutions company that works with businesses to measure, understand and off-set greenhouse gas emissions through appropriate initiatives that benefit communities at a local level and globally, benefit the planet. Learn more at www.GreenPrint.eco or follow on Linkedin

 *Maxol’s Premium fuel range is being rolled out across the Maxol network and is currently available in 15 forecourts with plans to roll out to 40 forecourts by the first quarter of 2021.