Today, Friday 27th May is an exciting day for Maxol. We have revealed a new TV advertising campaign for Maxol – our first in many years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community.
The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young girl Anna, who, before entering the Maxol station is feeling downcast having lost a match. Her experience at the Maxol station and its onsite Moreish café and the interactions she has, soon turns her mood around and she leaves the station with her spirits lifted.
You can view the commercial and a behind the scenes ‘making of’ video below. The advertising campaign is the culmination of the Maxol rebranding project which began in 2012 and has seen Maxol invest €7.5 million to take the brand image to a whole new level.
The advert was shot at Maxol Dublin Road, Dundalk and most of the people featured are actual customers or Maxol staff. See if you spot any familiar faces.
The ad will run across RTE1 and 2, TV3, TG4 and UTV Ireland, as well as Sky Media channels, C4, C4+1, E4 and More4. In Northern Ireland, the ad will feature on UTV and C4.
At Maxol we know that having good gear can help you to do great. That’s why we’re giving you the chance to win great gear for your team. For your chance to win new jerseys, soccer training balls, water bottles or boot bags for your team, click below to enter our competition.
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