12 Sep 2003

Maxol Campaign Fuels Human Traffic


Maxol has launched a new brand advertising campaign entitled “Fuel for all Engines” which focuses on developing and raising the brand profile in Ireland with the aim of attracting more custom into its forecourts.

The new campaign which was launched this week consists of a series of 5 outdoor nationwide poster designs depicting a range of different consumers associated with different vehicle types and consumer products according to their lifestyles.  Outdoor posters, 48 sheet and 6 sheet are located on major traffic routes in close proximity to each of the 70 Maxol Mace forecourts.

Brian Donaldson, General Manager, Marketing and Retail of Maxol, said: “Maxol’s philosopy has always been to build a network which provides consistently high standards in forecourt facilities, presentation and service aimed at attracting the younger and more discerning customer. Our new brand advertising campaign called “Fuel for all Engines” is designed to connect with this target market and illustrate Maxol as a modern brand, and one which meets the needs of our customer’s demanding lifestyles – whatever type of person you are.”

A series of five radio adverts will support “Fuel for all Engines”. They are available for download from the Internet (mp3 format) from www.maxol.ie/media.html

Media contact: Pamela Beatty at Citigate 19 / 20 on tel 02890-395510 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.
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