05 May 2010

Maxol and Superquinn Announce Return of the ‘Miles More Savings’ National Motor Fuel Promotion Offer

5-cent-off motor fuel promotion being rolled out once more to Maxol and Superquinn customers across the country following massive success last year.

Maxol and Superquinn have announced that they are again launching their joint 5-cent-off ‘Miles More Savings’ motor fuel promotion in Maxol service stations and Superquinn stores nationwide, offering Irish motorists savings on both diesel and petrol at participating Maxol service stations.

Following the success of the fuel promotion introduced late last year, Maxol & Superquinn have decided to reintroduce the promotion across Ireland. From today, Thursday 6th May 2010, customers who spend €50 or more at any one of the 23 Superquinn stores in Dublin, Carlow, Kildare, Laois, Bray, Greystones, Kilkenny,Clonmel, Waterford and Limerick will receive a motor-fuel voucher with their grocery receipt entitling them to 5 cent per litre off the pump price of petrol and diesel, up to a maximum of 50 litres. Vouchers can be redeemed at over 50 participating Maxol service stations nationwide.     

Vouchers will be issued in Superquinn stores until Sunday, 20th June 2010 and can then be redeemed at Maxol service stations until Wednesday, 30th June 2010. Commenting on the decision to relaunch the promotion to customers across Ireland Brian Donaldson, General Manager - Marketing & Retail at Maxol, stated:

"We are delighted to be reintroducing this offer to over 50 of our service stations which are located in close proximity to the 23 participating Superquinn stores across the country. The inaugural promotion last year received a very positive response from customers and because of this demand we have decided to roll the promotion out once more, allowing both Maxol and Superquinn customers to avail of the offer.”

Commenting on the initiative Paul Doggett, Category Manager at Superquinn, stated:

“We were delighted with the initial response to this joint promotion last year so it made sense to roll it out to 23 of our Superquinn stores again, giving our customers the benefit of added value when they shop with us.”

A full list of participating service stations can be found by clicking here or via the Service Station link on the main menu.

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Pictured at the launch of the promotional offer are (left to right) Fergal Harrington, Brand Development Manager, Maxol Limited; Paul Doggett, Category Manager, Superquinn Limited. and Brian Donaldson, General Manager – Marketing & Retail, The Maxol Group.

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