The Maxol Group and BWG Foods today announced
agreement on an exclusive forecourt partnership agreement for the next 5
years. The agreement, which is worth 80 million per year in retail turnover,
will see the addition of a further 25 Maxol Mace forecourt operations to the
network by 2012.
The announcement marks a continuation of the
successful 10 year partnership between the brands which has resulted in a
total of 50 Maxol Mace forecourt retail operations across the Republic of
Ireland. The stores currently account for annual retail sales of
approximately 80 million.
The Maxol Group, which is entirely
Irish-owned by the McMullan family, is Ireland's oldest and foremost leading
independent oil company. BWG Foods operates 128 Mace stores in the Republic of
Ireland and currently employs over 3,000 people.
Tom Noonan, Chief Executive of The Maxol
Group said, "Maxol is pleased to be extending its alliance with BWG Foods in
the Republic of Ireland and looks forward to a further successful 5 years.
Investment of over 35 million has already been made in our 50 stores in the
last 6 years and a further 3million is planned in 2007."
Speaking at the announcement Leo Crawford,
Group Chief Executive of BWG Group said, "We are delighted to have been chosen
by the Maxol Group as their exclusive forecourt retail partner. Forecourt
retailing has become an increasingly significant part of the retail sector in
Ireland and our partnership with Maxol will allow the Mace brand to continue
to grow and develop its forecourt retail offer over the next 5 years. We will
continue to offer our customers a range of products and services to match
their increasingly hectic lifestyles."
BWG Group operates the Mace franchise in
Leinster and Munster. Mangan Wholesale operates the franchise in Connacht and
other Ulster counties and J&J Haslett operates the franchise in Northern
Maxol is one of the largest and oldest family owned concerns in the country. The Maxol Group is part of McMullan Bros. Limited and encompasses Maxol Ltd, Maxol Direct Ltd., Maxol Lubricants Ltd. and Estuary Fuel Ltd. in the Republic of Ireland and Maxol Oil Ltd. and Maxol Direct (NI) Ltd. in Northern Ireland. The Maxol Group markets a comprehensive range of oil and petroleum products to all sectors of the Irish Market, through its Retail, Commercial, Home Heat and Lubricants divisions.