L-R: Carmel Kavanagh - Store Manager, Sarah Woods - Ilovecooking.ie, Tony O'Connor - Licensee and Melanie May, food expert with Ilovecooking.ie

Maxol has officially launched its new Moreish menu and café at MaxolAdamstown, located at Newcastle Road in Lucan. At a special lunchtime event, the Maxol service station’s Moreish staff were joined by well-known food bloggers ‘Ilovecooking.ie’, who conducted food demonstrations and offered tips to hundreds of customers for choosing healthy and delicious lunches, a key focus of Maxol’s Moreish fresh food offering.

The FM104 Beetle Bug crew were also on hand to take customers through the Moreish “Three steps to food heaven,” as well as running customer competitions for exciting prizes including hotel breaks, free fuel fills, car washes and other treats.

Maxol Adamstown’s new store format presents customers with a bright, contemporary and comfortable environment for convenience and fresh food shopping or relaxing in the café. 

Speaking at the official launch, Fergal Harrington, Group Brand Development Manager commented, “We were thrilled with the turnout on Friday,  at our new Moreish café in Adamstown. We are constantly looking at ways we can improve our customer offering and today, more than ever, fresh and healthy choices are an absolute must.

“We want our customers to have plenty of choice right down to what type of bread they prefer – not just white or brown – instore we have an incredible 12 choices!

“Today’s consumers have unprecedented choice of where and what to eat and why shouldn't they? We want Moreish to always be the destination for deliciously fresh food and our customer experience to be an excellent one with highest possible standards on our forecourts, in our stores and in our Moreish cafes.”

Sarah Woods, food expert with Ilovecooking.ie commented, “We’re delighted to be part of this initiative with Maxol and Moreish, and we’re very impressed with the variety of healthy and delicious options on the new Moreish menu. We always encourage our readers and followers to maintain a healthy, balanced diet and while other service stations are lacking healthy choices, it’s great to see Maxol and Moreish paving the way to a much fuller menu with plenty of healthy alternatives.”

Moreish offers an extensive hot and cold deli menu for all times of the day, an exclusive range of speciality sandwiches, low calorie salads and healthy treats and both barista and self-serve coffee and speciality teas.

The remodelled Adamstown store is part of Maxol’s ongoing €50million investment in its network of stores and forecourts across Ireland.  Maxol Adamstown is one of 30 Moreish deli/cafes across Ireland.

For further information on Moreish, visit www.maxol.ie/moreish.

ENDS

For further information please contact:

Fiona Thornton – Prior Communications

T: 01 662 7111 or 086 892 8277

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Notes to Editor:

About The Maxol Group

• The Maxol Group was established in 1920 by William McMullan.  The 4^th generation of the family are Company Directors.
• Maxol makes a significant contribution to the economy on both sides of the border and markets a comprehensive range of oil and petroleum products to the Irish Market, through their Retail, Fuel Card and Lubricants divisions.
• The Maxol Group had an annual turnover of around €641m in 2014. 
• The company employs directly and indirectly more than 1,000 people across the island of Ireland.
• Maxol has been investing and expanding in recent years and currently has a network of 236 service stations, of which 104 are company owned.
• Maxol has introduced its vibrant new image to over 200 service stations as part of its expansion plans. 
• The new food brand Moreish – Fresh Food at Maxol was launched in 2014 and is currently in 20 Maxol service stations and growing.  It won ‘Best Oil Company Initiative’ at Ireland’s Forecourt & Convenience Awards 2015.
• In 2012 Maxol was voted Retailer of the Year by UTV Business Eye Awards in Northern Ireland.
• In 2012, 2013, 2014 and 2015 Maxol was voted the most reputable oil company in Ireland by Corporate Reputations independent survey.