Maxol’s Second Auto 24 in the Republic of Ireland
Leading forecourt convenience retailer Maxol, has officially opened its second 24 hour fully automated pay-at-the-pump service station in the Republic of Ireland. Marketed under its Maxol Auto24 brand, the new site is located on Trinity Street, Co Wexford, and will allow Maxol to provide motorists with petrol and diesel at even more competitive prices.
The opening of the new Auto24 site brings the company’s network of automated service stations across Ireland to 8. In June 2014, the company announced the first Auto24 opening in the Republic – Sutton Auto24 in Co Dublin, which has been a great success with almost 250,000 customers making use of the facilities in the initial 12 months.Maxol Auto24 in Wexford has 6 pay-at-the-pump fuelling dispensers, which accept payment by debit card, credit card and Maxol fuel card. Speaking about Maxol's latest forecourt offering, Brian Donaldson, Group General Manager, the Maxol Group, said, "After a successful year of operating Auto24 Sutton, we believe there is now an opportunity to introduce this concept further afield and we’re pleased to bring our second Auto24 in the South of Ireland to Wexford.
“We have continued to invest heavily in the latest state-of-the-art technology to enable us to extend this innovative fuel solution to more motorists in Ireland. We always strive to bring our customers the very best service offering and these days that means convenience, speed and ease of use.
“Automated service stations offer motorists a number of distinct advantages - fuel pricing is reduced as there are fewer costs to pay, queues tend to be shorter as customers pay at the pump, and because the service station operates on a 24 hour basis, motorists can fill up at a time that best suits them.
“Our experience is that the automated pay at pump format is particularly popular for parents with kids in the car and also with commuters where time is of the essence.”While Maxol is delighted to be introducing its second Maxol Auto24 in the Republic, it remains firmly committed to the full service station format.Maxol is celebrating the launch of its second Auto24 service station in Wexford with prizes of hotel breaks, fuel, car washes and free coffee for customers. Motorists are also being encouraged to register online at www.maxolauto24.com to be kept informed of special offers that the company will be running throughout the year.
About The Maxol Group
- The Maxol Group was established in 1920 by William McMullan. The 4th generation of the family are Company Directors.
- Maxol makes a significant contribution to the economy on both sides of the border and markets a comprehensive range of oil and petroleum products to all sectors of the Irish Market, through their Retail, Commercial, Home Heat and Lubricants divisions.
- The Maxol Group had an annual turnover of around €650m in 2013.
- The company employs directly and indirectly more than 1,000 people across the island of Ireland.
- Maxol has been investing and expanding in recent years and currently has a network of 235 service stations, of which 102 are company owned.
- Maxol is currently rolling out a vibrant new image as part of its expansion plans.
- The new food brand Moreish – Fresh Food by Maxol was launched in 2014 and is currently in 18 Maxol service stations and growing.
- In 2012 Maxol was voted Retailer of the Year by UTV Business Eye Awards in Northern Ireland.
- In 2012, 2013, 2014 and 2015 Maxol was voted the most reputable oil company in Ireland by Corporate Reputations independent survey.