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30 Jun 2014



Mace  Maxol inside 2

Pictured at the launch of Maxol's new Moreish food brand  at Maxol MACE Kingsmeadow, Waterford (L - R) Julie Curran, Mace Marketing Executive; Phillip O’Brien, Mace Retail Operations Advisor; Eddie Devine,  Maxol Regional Manager and Jana Solovjova, Maxol Digital and Promotions Executive. 


On 26th June, Maxol launched its new temptingly Moreish food brand at its recently opened Maxol MACE Kingsmeadow service station on the Cork Road and at Dunmore Road. At Moreish you can enjoy a new speciality sandwich range; design your own in three simple steps and enjoy freshly ground coffee and a range of teas. The Moreish deli and seating areas are located within the Maxol MACE forecourt store is the new destination for delicious food in Waterford - served to eat in or on the go.

As part of the official launch of Moreish, food tastings, competitions and family fun is taking place from noon until 3pm at Maxol MACE Kingsmeadow, from which WLR FM will be broadcasting live.

The new Moreish menu is being distributed to homes throughout Waterford and it available for download from The Speciality sandwich range includes, The Brunch Buster, Turkey Hero, Moreish Club, Crunchy Tuna Club and The Italian Chicken Fresco. The Moreish 'Three Steps to Food Heaven' helps customers create their perfect sandwich; choosing a freshly baked bread, a special sauce, and their choice of fillings. The range of fresh and healthy food options includes salad boxes and fresh fruit pots, and the product lines which will be extended in the months ahead.

Moreish has partnered with Bewley's for its coffee and teas. Bewley's passion for coffee and expertise in roasting only the finest beans means that you get a superb cup of coffee every time.

Speaking at the launch of Moreish, Brian Donaldson, Maxol Group Chief Operating Officer explained Moreish as, "Sometimes your usual sandwich just won't cut it and you want it a little more crunchy, a little bit more spicy, a little bit more saucy. In creating Moreish, we've got it covered... you can choose either one of speciality sandwiches or follow our three simple steps to food heaven. Moreish simply means great tasting food that makes you want more. It is a convenient and delicious food destination. We look forward to continuing to develop Moreish and introducing the new food brand into 25 of our service stations by the end of 2014".

Speaking about the launch of Moreish at Maxol MACE Kingsmeadow and Dunmore Road, Licensee Valdas Kirelis says, "We aim to deliver excellence across all areas of business from our food quality to the speed and friendliness of our staff. The feedback from customers to Moreish has been great. Moreish at Maxol MACE Kingsmeadow serves food and tea/coffee 24hrs a day (and until 11pm at Dunmore Road). This, along with the brand new Kingsmeadow service station with its Maxol MACE convenience store, extensive parking, free wifi and great washrooms is proving very popular with our customers. We look forward to delighting our customers and continuing to grow our Waterford business".

Willie O'Byrne, Managing Director, BWG Foods (owners and operators of the MACE brand in Ireland) said "I'd like to congratulate our partners Maxol on their latest forecourt development at Kingsmeadow Waterford. The investment has transformed the in-store experience for motorists and walk-in customers alike. Maxol MACE Kingsmeadow is another flagship development and is proof of the commitment to investing in the local community which is at the heart of the Maxol MACE partnership."