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25 Jun 2014



Fionnuala Dolan from Sutton, the very first customer at the brand new Maxol auto24 station in Sutton

 Yesterday, Tuesday 24th June, leading forecourt convenience retailer Maxol officially opened its first 24 hour fully automated pay-at-the-pump service station in the Republic of Ireland. Marketed under its Maxol auto24 brand, the new site islocated on the Dublin Road, Sutton, Dublin 13, and will allow Maxol to provide motorists with petrol and diesel at even more competitive prices.

Maxol auto24 has six pay-at-the-pump fuelling dispensers, which accept payment by debit card, credit card and Maxol fuel card. Using the latest forecourt technology, the site incorporates a brush wash facility offering motorists the perfect pit stop.

Speaking about Maxol's latest forecourt offering, Brian Donaldson, Chief Operating Officer, Maxol, said "In Europe the lion's share of petrol and diesel purchases are bought at automated service stations. After successfully trialing this concept in Northern Ireland from 2011, we believe there is now an opportunity to introduce this concept at selected sites in our southern network. We purchased this former service station back in 2012 and have invested heavily in the latest state-of-the-art technology to enable us to offer this innovative new fuel solution to motorists in Ireland. Automated service stations offer motorists a number of distinct advantages - fuel pricing is reduced as there are fewer costs to pay, queues tend to be shorter as customers pay at the pump, and because the service station operates on a 24 hour basis motorists can fill up at a time that best suits them. Our experience is that the automated pay at pump format is particularly popular with parents with kids in the car and also with commuters where speed of service is important".

While Maxol is delighted to be introducing Maxol auto24, it remains firmly committed to the full service station format.

Over the next few weeks Maxol is providing motorists with a dedicated Maxol auto24 service team who will be on-hand from 7am to 7pm weekdays and 9am – 7pm weekends to offer consumers assistance and demonstrate how the fuel payment process works. Motorists are also being encouraged to register online at so that Maxol can inform them via text message and e-mail of 'happy hour' price offers which the company will be running throughout the year.

Maxol is celebrating the launch of its new auto24 service station in Sutton with free fuel and car wash prizes and complimentary coffee for customers. Full details are available from the on-site customer service team.