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27 Nov 2018

Maxol sets its sights on raising £20,000 this Christmas for AWARE NI

Maxol, Northern Ireland’s leading family-owned forecourt and convenience retailer, is looking to raise £20,000 this Christmas for its charity partner, AWARE – which provides support, education, and information, for people impacted by depression, bipolar disorder and mood related conditions in Northern Ireland.

The initiative, now in its second year, will see Maxol donate 10p from every hot beverage purchased at participating Maxol service stations across Northern Ireland until the 31st December. Throughout November and December 2017, Maxol raised just over £16,000 for AWARE and this year are hoping to increase the total amount raised to £20,000.

The funds raised by the campaign will go towards helping AWARE to provide support groups and education programmes across the country, while also increasing awareness of positive mental wellbeing in local communities.

One of the main services the funds will go towards, is AWARE’s post primary ‘Mood Matters Young People’ programme. Aimed at 14-18-year olds, the initiative seeks to give young people the knowledge and skills to maintain good mental health and to build resilience to better deal with the problems and challenges they face in their day-to-day lives. 

Brian Donaldson, Chief Executive Officer, The Maxol Group, said: “Mental health is such an important issue across Northern Ireland and we’re extremely proud of our partnership with AWARE who take the time to listen and support those who need their help most.

“I would like to thank all of our loyal customers for supporting our fundraising efforts and encourage everyone to once again get behind the campaign. At Maxol, we pride ourselves on being right at the heart of our communities and we feel there is no better way to do this than by raising money for this very worthwhile and incredibly compelling cause.”

Maxol has been a proud partner of AWARE, the leading mental health charity in Northern Ireland, since June 2016. The charity, which has been operating for over 20 years, has a network of 23 support groups across the country, as well as delivering mental health and wellbeing programmes into communities, schools, colleges, universities and workplaces.

Clare Galbraith, Corporate Fundraiser for AWARE said: “We’re very grateful to Maxol for providing AWARE with this fantastic fundraising initiative. This is also a brilliant opportunity to help us raise the profile of AWARE and the work we do in schools, communities, colleges and workplaces across Northern Ireland. We hope that people will choose to buy a hot beverage at Maxol this Christmas knowing that it’s going towards a great cause.”

To find out more about Maxol and their partnership with Aware NI, visit


For Further information please contact:

Rachel Sinton- Smarts Communicate: This email address is being protected from spambots. You need JavaScript enabled to view it. / 028 90395533

Donna Magee- Smarts Communicate: This email address is being protected from spambots. You need JavaScript enabled to view it. / 028 90395508

Notes to editors:

About The Maxol Group:

  • The family owned Maxol Group was established in 1920 by William McMullan.
  • With an annual turnover of €606m in 2017, the almost 100-year-old company employs directly and indirectly more than 1,000 people across the island of Ireland.
  • The innovative business offers a wide range of products and services to the Irish and Northern Irish market through its convenience retailing, petroleum offerings, fuel cards and lubricant divisions and has a network of 231 service stations, of which 115 are company owned.
  • Maxol is the winner of many awards including most reputable oil company in Ireland for four consecutive years by Corporate Reputations independent survey, Retailer of the Year by UTV Business Eye Awards, Best Forecourt in Ireland for M3 Mulhuddart, Forecourt of the Year for A26 Tannaghmore and Forecourt Retailer of the Year 2017 for Ballycoolin Services Dublin.
  • 2018 has been another year of success, Ballycoolin Services won “Forecourt Best Food to Go Offering” at Checkout Best in Fresh Awards in Dublin and A26 Tannaghmore was named ‘UK Forecourt Trader of the Year’ at the Forecourt Trader Awards in London.
  • Maxol supports the mental health charity Aware and has raised over €200,000 since 2017.