Maxol Christmas Coffee Cup campaign brewed €60K in donations for Aware,Maxol Christmas Coffee Cup campaign brewed €60K in donations for Aware

01 Feb 2023

The retailer has donated €600,000 to the mental health charity over seven years

17.01.23: Maxol’s annual Christmas coffee fundraiser has raised €60,000 for the mental health charity Aware. Launched in the lead up to Christmas 2022, Maxol’s pay it forward initiative aimed to promote the spirit of kindness across Ireland by encouraging customers to purchase a coffee or hot drink for someone else.

In line with previous Christmas fundraisers, for every cup of ROSA Coffee or hot drink bought at one of Maxol’s service stations in November and December, 10c was donated directly to the charity.

The capacity of people living in Ireland to manage anxiety, stress, and depression was severely impacted by the sociological and economic effects of the pandemic, as Aware has received 2,600 monthly calls on average to its free support line since Covid-19.

To ensure that Aware can continue to provide free mental health support, education, and information, the charity primarily relies on the help of local communities and corporate organisations like Maxol.

Brian Donaldson, CEO of The Maxol Group, said:

“We’re proud to support Aware and the selfless work its team of volunteers do every day across the country. We’ve been working with Aware for seven years, and we’ve seen first-hand how important fundraising initiatives such as our Christmas coffee campaign is for the charity. Thank you to all our valued customers, retailers and staff who have supported this wonderful cause in 2022 and have helped many people who have been going through tough times.”

Drew Flood, Business Development Manager of Aware, said:

“The services Aware provides faced some strain during the Covid-19 pandemic, but thanks to the ongoing support from Maxol we feel that we will be able to continue building on our regular service and carrying out our work across Ireland.  Sadly, a shortage of funds means we don’t have the resources to answer every call, so we are incredibly grateful to Maxol, its retailers and their customers nationwide for the €60,000 that has been raised by this initiative over two months. It will really help us to continue to support people from all walks of life across Ireland.”

Ireland’s leading family-owned forecourt retailer, Maxol has been operating at the heart of communities for more than 102 years.

Press Release