Maxol Cup of Kindness campaign raises £17k for AWARE NI,Maxol Cup of Kindness campaign raises £17k for AWARE NI

01 Feb 2023

Maxol Cup of Kindness campaign raises £17k for AWARE NI 

More than £600,000 now raised for AWARE across the island of Ireland  

Maxol, Northern Ireland’s leading forecourt and convenience retailer, has raised £17,000 through their annual Christmas coffee cup campaign which ran throughout November and December of last year. The money raised will be donated to their charity partner AWARE NI and brings the total funds now raised by Maxol for Aware to over £600,000 across the island of Ireland over 7 years.

This year’s campaign, Cup of Kindness, was launched to coincide with World Kindness Day on November 13 and ensured that for every cup of Barista Bar hot drink bought at participating Maxol service stations, 10p was donated to AWARE NI.

Brian Donaldson, CEO of The Maxol Group, said: “I am delighted to see the success of our Cup of Kindness campaign. Our fundraising for AWARE now goes well beyond £600,000 and I’d like to thank our customers, retailers and staff who have continued to support this campaign with their kindness and generosity. By simply buying a hot drink we can provide vital funds that we know will have a real and lasting impact for AWARE NI and everyone they help across Northern Ireland.”

Clare Galbraith, Head of Fundraising at AWARE, said: “We’re so grateful to have been a part of this hugely successful campaign once again! Thank you to everyone at Maxol for this fantastic donation to help us continue our work to improve the lives of people with depression, anxiety and bipolar disorder.”

AWARE NI is the only charity working exclusively for people with depression, anxiety and bipolar disorder, which means the proceeds will go directly to preventative, community-based and supportive work across the country.

Press Release