Maxol customers raise €66,000 for mental health charity Aware","Maxol customers raise €66,000 for mental health charity Aware

06 Feb 2020

Total funds raised to date by the Maxol Group for Aware stand at €420,000

Maxol customers have outdone themselves again by raising an incredible €66,000 in the company’s Christmas fundraising campaign, for its charity partner, Aware. It brings the total funds raised by Maxol to over €100,000 for 2019 and the total since the partnership began in 2016 to an incredible €420,000.

Maxol’s Christmas Coffee Cup campaign saw a 10-cent donation go to Aware for every purchase of their exclusive ROSA coffee, as well as other hot drinks, during November and December 2019.

Aware provides support, education and information services for those impacted by depression, bipolar disorder and mood-related conditions. The goal of the partnership is to encourage positive mental health in communities across Ireland.

Brian Donaldson, CEO of The Maxol Group, spoke about the campaign:

“We are delighted with the support shown by our customers for our charity partner Aware; it is amazing the difference we can make with a collective effort across the country. We are very proud to partner with Aware and we look forward to rolling out more fundraising initiatives in 2020, as we celebrate our centenary year at Maxol. I’d like to thank all of our valued customers, retailers and staff who have supported this good cause.”

Drew Flood, Business Development Executive at Aware said:

“This really is a remarkable amount to have raised in just two months and we are so grateful for the support shown by Maxol’s customers and retailers and to the company for continuing to partner with us.

“Corporate donations and public fundraising account for 75% of our annual funding so we really depend on the generosity of organisations like Maxol. Without such support, we simply wouldn’t be able to provide the vital services that we deliver free of charge throughout the communities of Ireland. Our services focus on supporting those affected by depression and bipolar disorder but also on delivering information and education programmes to empower people to look after their mental health and work towards preventing mental illness.”

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